Wrangler’s release of its women’s-specific All-Terrain Gear (“ATG”) apparel line is, some might say, long overdue. Today the steadfast, denim-and-spurs clothier answers the call with a shortlist of rugged, streamlined outdoor apparel. The women’s ATG by Wrangler collection arrives 2 years behind the concurrent men’s subset — but now, at least, cowgirls can also get the blues.
Women’s ATG by Wrangler Lineup
The brand has long been chief among its target, wild-west-oriented audience with blue jeans, button-ups, and cowboy (cowhuman?) hats. But the nascent ATG by Wrangler line seeks to appeal to a wider range of outdoor-active consumers, with a little something for cowgirls, mountain women, cardio chicas, and every other varietal of rivetter from ranch to rockface.
The fresh set of women’s apparel incorporates leading technology. Wrangler claims “a patent-bending convertible sleeve and leg system, easier movement thanks to four-way stretch fabrics, added crotch gussets and articulated knees, and advanced fabrics with moisture-wicking, SPF and additional key comfort properties.”
Specifically, the first-gen of women’s ATG by Wrangler apparel includes the following:
- Cargo Legging: Cargo and zip stash pockets; hem guards
- Cargo Boot Stretch Pant: UPF 50 protection, water repellency, roll-up legs, articulated knees
- Shorts Collection: Athletic Style Trail Short, Corduroy Hike Short, Skort
- Tops Collection: Knit Tank, Knit Tee, Mixed Material Utility Shirt
- Trail Jogger: Utility pockets, comfort waist, articulated knees
- Windbreaker Anorak: Half-zip front panel, vented back, hood, elastic hems
Four-Way Dimensional Stretch Update for Men’s Cargo Pants
As a tech-boost bonus, Wrangler is also bolstering its men’s ATG line by releasing new four-way dimensional stretch (FWDS) pants. The fabric technology is hot off the press and now available in the men’s Outdoor 5 Pocket cargo pants and Chino (both straight-leg and taper-leg fit).
ATG by Wrangler Availability
Every ATG by Wrangler item is available for purchase in-store and online starting May 18, 2021. Individual pieces from the women’s ATG by Wrangler collection range from $20 to $110.
So, if your warm-weather wardrobe is feeling a little too, I dunno, pre-quarantine, consider saddling up with some Wranglers that aren’t cut from quite the same old cloth. And let us know if they stand up to Wrangler’s promise by “bridging the gap between active and casual products for the casual outdoor enthusiast or weekend warrior.”
Learn more at Wrangler.com
