Want to give your dad a meaningful, symbolic gift this Father’s Day but can’t think of something impactful enough? Good thing you found Miller Lite and New Balance’s awe-inspiring Shoezie collab. Prepare yourself — when I showed my dad the breathtaking creation, he inhaled so sharply he almost spit his mouthful of ice-cold American pilsner onto his immaculately broomed workbench. And when I told him there was an associated sweepstakes event, he immediately instructed me to pull it up on my phone while he grabbed another brewski.
The first beer shoe for dads lands just in time to commemorate Father’s Day 2021. Be among the first to honor dads, and timeless dad culture, everywhere.
New Balance x Miller Lite Shoezie Origins
Jeff McAdams, Vice President of Global Marketing for New Balance, may have put it best. “The Shoezie brings together two brands that confidently celebrate their connection with dads,” McAdams said. Reading the words is one thing, but if I had personally conducted the interview, my eyes might have visibly welled with pride. If only there were a way to confidently celebrate my connection with my dad!
Of course, now there is. Literally, few things are closer to dads across America than cans of Miller Lite and white New Balance shoes. According to Sofia Colucci, Vice President of Marketing for the Miller Family of Brands, the decision to merge the two icons was academic. “When we dreamed up the Shoezie, there was only one brand to bring it to life, and that was the maker of the classic ‘Dad Shoe,’ New Balance,” she said.
Thus, the titanic union was forged, and work began. It’s rumored that dads, busy grilling all over the United States, registered the resulting synergistic wave on some subconscious level and simultaneously clicked their BBQ tongs.
A Marketing Campaign to Make Any Dad Proud
Like any American celebration worth a good gosh darn, the Shoezie debuted with a marketing campaign. Images show dads using the Shoezie in everyday scenarios: watching TV with shoes on, standing up; drinking beer in a sun hat while watering a shrub; relaxing in front of organized garage shelves.
One Heck of a Good-Lookin’ Shoe: Beer Shoe Specs
The Shoezie won’t drop until Father’s Day weekend, but it looked incredible on our initial pass. It’s unclear whether the spec will equal the New Balance 600 series, but the facsimile is complete. The Shoezie is designed to keep beers supported with all-day comfort. A stable rubber base anchors the unit. A thick midsole adds a cushion. And the bright white upper with the signature navy “N” fully secures the can. Pull loops are there to help dads who may not be quite as limber as they used to be.
Let’s Get One Thing Straight: Shoezie Sweepstakes Rules
Here are the rules, so we’re all on the same page. In honor of dads everywhere, it’s presented as a list of instructions. Get out your readers.
- No purchase necessary. The Miller Lite x New Balance Shoezie is only available through entry in the sweepstakes.
- The Sweepstakes begins at or about 9:00 AM Central Time on June 20, 2021, and ends at 9:00 PM CT on June 20, 2021.
- The Sweepstakes is available only to legal U.S. residents of CO, DC, FL, ID, LA, MS, NE, NV, NY, NC, SC, SD & WI who are 21 years or older.
- Enter to win on www.TheShoezie.com, using a valid email address (e.g., [email protected]).
- 50 winners will be selected. Shoezie comes with a complimentary can of Miller Lite. ARV: $30.
In addition to accurately marking June 20th on your wall calendar, we suggest locating June 19th and adding the following note: “Get some rest. We’ve got a big day tomorrow.”
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