We use Google Analytics to help analyze how users navigate the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form (including IP address), which is transmitted to Google. WordPress Comments and Rafflecopter (only when entering a giveaway) also, by nature, collect anonymous data. This information is used only to evaluate visitors’ usage of the site and to compile statistical reports on website activity, nothing more.
We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data, and neither we nor Google will link, or seek to link, an IP address with the identity of a computer user.
In layman’s terms, any and all information we personally collect will be used for analytical purposes only, or for contacting giveaway winners.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioural advertising practice or to opt-out of this type of advertising, you can visit www.networkadvertising.org or http://www.aboutads.info/choices/.